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SEPT 4-5
2018

THE FESTIVAL - SEPT 1-7

Whereas The Conference is two days of super-curated talks at the Opera, The Festival is what we’d call “an intense smorgasbord” of workshops, seminars, food, culture, music, master classes and festivities from which you can customize your own experience. All signed, sealed and delivered by speakers from The Conference and brilliant minds from our community.

Most festival events will be for free and anyone is welcome to register. It doesn’t matter if you’re attending The Conference or not. The Festival is for everyone interested in the now and beyond.

Saturday September 1

12:00 pm - 2:00 pm

Film + lunch with Malmö Arab Film Festival: "Solitaire" culture

Rest your eyes on a carefully selected movie during the lunch hours, why dontcha?

Location: Carbs Studio
More info / Register

Rest your eyes on a carefully selected movie during the lunch hours, why dontcha?

Together with our friends at Malmö Arab Film Festival (MAFF), we’re going to show Sophie Boutros’ beautiful Solitaire.

About the movie: "Therese is the wife of a mayor of a small village in Lebanon. The highly anticipated visit of the family of her daughter’s suitor causes much excitement in her life. Therese’s brother, who was killed by a Syrian explosion 20 years ago, still features heavily in the family’s home and looms large through photographs all around the house."

Find the trailer and more info here

What You'll Learn

  • To take part of the booming film scene of the Middle East
12:00 pm - 8:00 pm

Backyard Sessions Festival culture

World-class electronic music, live bands, art, great food, and sunshine.

Location: Folkets Park
More info

The much-appreciated Backyard Sessions festival is back for its second year on September 1-2 in Malmö.

It’s a two-day gathering that will take place on the Saturday and Sunday in Folkets Park, located in the very heart of Malmö. The festival brings together people from all over the world in a celebration of culture. Expect world-class electronic music, live bands, art, great food, and sunshine!

Presenting the top names in electronic music from all other the world and taking pride in local Malmö talent, Backyard Sessions is not just a place for the diehard house and techno heads, but also for people who haven't experienced electronic music and might be there for the other elements of entertainment that Backyard Sessions has to offer.

Lineup: Bebetta, Dominik Eulberg, Flava D, Gidge (Live), Helga Keller, Lur (Live), Miss Melera, Or:la, Oxia, Nolah, Patrick Siech b2b Sandra Mosh, Per Hammar, Rey & Kjavik, Tim Andresen (Culture Box boss), Swim (Live).

Buy your tickets here.

What You'll Learn

  • Live
  • Laugh
  • Repeat
12:00 pm - 2:00 pm

Grub, gut and germs: A look into our food and our world workshop

Starting from the outside and diving in: Do you know the major link between the world, ourselves and our food?

Location: Mitt Möllan
More info / Register

We are living in a world where we seek definite and absolute answers to phenomena that often cannot be isolated, categorized or explained in a manner that satisfy us wholly. Therefore, the thought of there existing an invisible world, both inside and outside of us, is a hard fact to bear. What we do not see we do not believe. But the invisible world – that we always rule out – rules us.

Food culture strategist Edith Salminen and fermentation educator Kathe Kaczmarzyk will breakdown the “ifs” and the “buts” of the bacterial world that decomposes, constructs, and sustains our world, ourselves, and our food. With an open mind and a curious gut, come join us for a discussion and a hands-on lactic acid fermentation workshop. Not your average lunch, but expect to get fed during the session, so no need to worry about being too hungry. All attendants will also go home with a jar full of new tasty friends, bacteria turn mundane veggies into intense flavor experiences.

NB: Because we should all recycle, bring your own glass jar. Size: 850 ml-1000 ml. If you can’t bring your own jar, let the event organizers know at the latest one week prior to the event. We can provide a limited amount of jars.

What You'll Learn

  • Become aware of the bacterial world that both surrounds us and is inside of us.
  • Leave with the knowledge of basic lactic fermentation.
  • How to heal your (possible) germophobia.
12:00 pm - 5:00 pm

Saturday hang out with Mitt Möllan and friends on Claesgatan culture

Eat, drink and join the guided tour at Mitt Möllan

Location: Mitt Möllan
More info / Register

Get a slice of eclectic Möllan with great tunes, fantastic wood fire pizza, fresh poké bowls, delicious vegan ice cream and other treats from Mitt Möllans famous indie foodcourt.

If you are are looking for great vintage fashion, original Malmö design, handmade jewelry or a new tattoo this is the place for you. Or just come by this closed off street for a great Saturday hang out.

At 2.15 PM we tour the place and tell you about how we are building a community of creatives in our house and our block through co-laboration, design and communication

*Please register if you want to join the tour.

Otherwise just show up!*

2:00 pm - 4:00 pm

The Opera Truck: "Carmen" culture

Come experience Georges Bizet’s legendary opera "Carmen" as you’ve never seen it before.

Location: Nydalatorget
More info

Pack a picnic basket full of your favorite snacks and come experience Georges Bizet’s legendary opera Carmen as you’ve never seen it before.

Yes, “never before”, we dare say – because this production of Carmen will actually be played outdoors, in the back of a big truck. How rad is that, yeah? Come see the freedom-loving Carmen meet José the watchman in one the world’s most celebrated love triangle dramas.

No registration needed, just show up

What You'll Learn

  • Some universal stuff about love, lust and temperament
  • That an opera can be performed out of its comfort zone and still sound amazing
6:00 pm - 10:00 pm

The launch party with Backelite / Capgemini culture

A whole week packed with fun and interesting things to do needs a Launch Party with the same magnitude

Sold out! More info / Register

A whole week packed with fun and interesting things to do needs a Launch Party of the same calibre.

Together with our friends at Backelite + Capgemini, we want to invite everyone to celebrate the start of the week!

Capgemini and their design team Backelite are also launching their new studio where they together with colleagues, clients and friends will create, innovate and collaborate. Come and check out their new space in the center of Malmö.

More information TBA shortly.

Sunday September 2

10:00 am - 12:00 pm

IBM's Sunshine Experience Jam: The Introduction Brunch seminar

How AI and weather data can improve your organizational capability, customer experience and supply chain

More info / Register

On the back of a record-breaking summer across Europe we have seen and felt just how much the weather can influence our behaviour, impact our lives and benefit or damage our businesses. Understanding how the weather can influence your business – and how you can harness this influence across your commercial operations and supply chain – can lead to increased profits, improved sustainability and increased innovation.

This year, IBM iX has partnered with The Festival to gather the latest inspiration and insight to help you explore how fresh thinking about AI and weather data can improve your organizational capability, customer experience and supply chain. It includes a jam where IBM and The Festival's attendees will address specific challenges within this area together.

Join this brunch where you can listen to and meet global experts, as well as participate in the conversation on:

  • How weather affects all kinds of businesses and has an impact through the value chain.

  • What companies can do about this and who is doing what today?

  • Insights into what challenges the Sunshine Experience Jam will focus on.

Then, on Monday September 3, we ask you to join us again for Sharing Fika to see the result of the teams' work and listen to great people in a panel talking about the innovations created during our jam and how they can help businesses drive profits.

Speakers:

Billy Seabrook

Mary Wallace

I understand that IBM may take group photos or perform live streaming during the event for promotional purposes.

10:00 am - 1:00 pm

The Talk Show at Folkets Park culture

A pop-up talk show at Ridhuset in Folkets Park.

More info / Register

More info TBA.

1:00 pm - 4:00 pm

Create your own 360 / VR experience workshop

Learn how to operate a 360 camera and the basics of editing a short film

Location: Mitt Möllan
Sold out! More info / Register

BoostHbg invites you to an afternoon with Virtual Reality filmmaking, where Herman Fredlund shares his tips and tricks for 360 degree production.

You’ll learn how to operate a 360 camera and the basics of editing a short film that you make yourself.

2:00 pm - 4:00 pm

The Opera Truck: “Carmen” culture

Come experience Georges Bizet’s legendary opera "Carmen" as you’ve never seen it before.

Location: Möllevångstorget
More info

Pack a picnic basket full of your favorite snacks and come experience Georges Bizet’s legendary opera Carmen as you’ve never seen it before.

Yes, “never before”, we dare say – because this production of Carmen will actually be played outdoors, in the back of a big truck. How rad is that, yeah? Come see the freedom-loving Carmen meet José the watchman in one the world’s most celebrated love triangle dramas.

No registration needed, just show up

What You'll Learn

  • Some universal stuff about love, lust and temperament
  • That an opera can be performed out of its comfort zone and still sound amazing
5:00 pm - 1:00 am

The Bar at Far i hatten culture

Sometimes you just want to unwind and meet with people in a more easy-going context, isn't it so?

Location: Far i Hatten
More info

The week of The Festival is packed with great events like masterclasses, seminars, workshops, parties and, of course, the big bad wolf of it all, The Conference. However, sometimes you just want to unwind and meet with people in a more easy-going context.

So, if you’re for some form of company, or if you’re just in the mood for a couple of units of The Beer, we kindly suggest you swing by the ambulating The Bar. It’s at Far i Hatten on Sunday, and MJ’s on Monday. Both are extraordinarily great places with many perks and quirks. Everyone’s invited, just pop by!

What You'll Learn

  • Relax
  • Reflect
  • Have fun!

Monday September 3

9:00 am - 10:00 am

DESIGNING FOR HUMAN BEHAVIOUR IN PUBLIC SPACES WITH INUSE seminar

How can design shape human behavior?

Location: inUse
More info / Register

What if there was less littering in your favorite park, or if it was possible to pass that zebra crossing without getting yourself killed by a speeding bicycle? Behavior can be shaped through design.

In this seminar, we select a problem spot in Malmö that has been submitted by the community. We also share some basic strategies for shaping behavior using design. After the seminar, a team at inUse will then spend a couple of days during The Festival week conducting research and design experiments.

The results and insights will be presented during part 2 on Thursday September 6.

Learn more about how to design spaces for humans with inUse

What You'll Learn

  • How design can be used to shape behaviour in public spaces.
  • Some basic strategies for influencing behaviour with design.
  • A quick research and design process for designing for public spaces.
10:00 am - 11:30 am

Creating environments & cultures for innovation seminar

Is there a magical formula for boosting innovation?

Location: Minc
Sold out! More info / Register

Is there a magical formula for boosting innovation?

Well, while that might not exist just yet, our good friends at the Startup House Minc in Malmö are going to guide you to some of the best case studies about how to create inspiring environments and how one cultivates a certain kind of culture that can make innovation to happen organically.

Speakers TBA

What You'll Learn

  • What kind of environments that are best suited for innovation
  • If there a specific cultural pattern that allows for successful innovation to happen
  • Which practices works best when it comes to boosting innovation
11:00 am - 1:00 pm

Food jam with Oatly seminar

Come delve into the state of modern food together with Oatly

Location: Bengt Hall-salen
More info / Register

Come delve into the state of modern food together with Oatly. We’ll explore the world of food and beverages in a seminar with four themes: “taste”, “paradigm shift”, “climate change” and “health”.

TASTE The first part will focus on how Oatly works with innovation and product development – a process in which “taste”, for obvious reasons, plays a big part. You will get insights on Oatly’s story and innovation mission and taste our new products.

PARADIGM SHIFT More and more people choose to consume plant-based food and beverages to protect the planet. Food and beverages has become a statement of personal choice and values. In a 2018 lifestyle survey conducted by Ungdomsbarometern, a notable 30% claim that they actively choose to avoid meat for health, ethical and environmental reasons. This global development, primarily driven by conscious young people, has strong support among climate change and public health researchers advocating a shift to a plant based diet.

CLIMATE If you look at sustainability from a global perspective, we’re up against two main challenges: climate change and health issues. This part will focus on climate change and food’s role in it. How do we produce? How do we consume? And what effects does our choice of food and beverages have on the climate?

HEALTH Just like we have to deal with the challenges caused by climate change, we’re also facing a global health challenge (with loads of people suffering from malnutrition). Non-Communicable Deceases (NCDs) like heart problems, diabetes and cancer – are strongly linked to our lifestyles and eating habits. What is healthy food? How can it lower the risk of NCDs? What choices should you make as an individual?

What You'll Learn

  • To eat more wisely
  • What the future of food may look like
11:00 am - 12:00 pm

LOVE/HATE ONLINE: Digitalised suppression techniques and confirmation strategies workshop

Together with Winnet we'll explore how suppression techniques are used online today.

More info / Register

During the 1970s, the Norweigan social psychologist Berit Ås revised and popularized the theory of suppression techniques. Since then, new social arenas have changed where and how we communicate.

As a result, suppression techniques and confirmation strategies are now used IRL as well as online. During this interactive workshop with Winnet Skåne, we’re going to explore how suppression techniques are used online today, as well as trying to forecast whether or not new ones will arise because of the development of social media.

What You'll Learn

  • All you ever wanted to know about the history of suppression techniques
  • How suppression techniques are used today
  • How the future of suppression techniques might take shape
12:00 pm - 1:00 pm

Film + lunch with BUFF culture

Rest your eyes on two carefully selected short films during the lunch hour, why dontcha?

Location: TBD
More info / Register

Rest your eyes on two carefully selected short films during the lunch hour, why dontcha?

Our friends at BUFF are showing In love with cinema (a story about a little boy without a ticket to the cinema that tries all conceivable methods to get in to a viewing) and Nattbarn (a highly energetic story about the 14 year old Iggy who gets involved with a hard rock-loving school photographer).

What You'll Learn

  • That you can get a real good dose of new culture during an hour-long lunch
1:00 pm - 5:00 pm

Make meaning at THE HUS pop-up pt1 workshop

THE HUS.institute from Liechtenstein welcome you to THE HUS pop-up in Malmö

Location: TBD
More info / Register

Rudi & Christopher of THE HUS.institute from Liechtenstein will bring their brilliant colleagues and welcome you to THE HUS pop-up in Malmö. In a various of sessions we will explore, talk and analyze societal and economic transformation by the means of blockchain technology in combination with circular economy principles.

Rudi Hilti, co-founder of THE HUS.institute introduces the Principality of Liechtenstein as a trailblazer in digital transformation with a special focus on the blockchain economy.

The German futurist and serial entrepreneur Christopher Peterka pushes for a radical open dialogue about change and innovation culture within organisations and society as a whole as he believes that the world is moving towards a digital feudalism quickly. Tap into his provocation.

Together with Anne-Katrin Ahrens (artist and designer from Berlin) you can distill your own questions before The Conference and go back to them afterwards. Find out what you have learned and how it adds to your vision.

Also meet the Holochain team.

THE HUS pop-up is a series of two events, starting on Monday September 3 and continuing on Thursday September 6.

1:00 pm - 2:00 pm

How does diversity drive innovation? workshop

MINE will show you the tight bond between diversity and innovation.

Sold out! More info / Register

If you are looking to generate more creative ideas to solve a problem, the best thing you can do is to diversify your thinking and analyze what people you’re surrounded by at your workplace.

During the session, our friends at MINE will show you the tight bond between diversity and innovation. We will take a closer look at facts and go through various cases to explore how a company (or an individual) can boost its innovative power. We will particularly discuss diversification in teams, companies and manager positions and how it can affect our creativity, performance and, in the long run, happiness.

What You'll Learn

  • Applied intersectionality and norm-criticism
  • More about the link between diversity and organizational development
1:00 pm - 2:00 pm

Guided tour at Media Evolution City (Monday edition) culture

Guided tour of the Media Industries centre for innovation and development.

More info / Register

Come join a guided tour at Media Evolution City!

We will guide you through the house and tell the story of the community of Media Evolution and The Conference.

1:20 pm - 5:44 pm

The train by SJ workshop

A perfect opportunity to meet and bond with other attendees before the main event has even begun.

Location: Stockholm to Malmö
More info

Travelling from Stockholm, are we?

On September 3 – a day before The Conference 2018 – we're planning to charter a train from the Swedish capital to Malmö together with our friends at SJ AB. It's a perfect opportunity to meet and bond with other attendees before the main event has even begun. During the trip, we're going to treat you with both lunch and various activities that will get you in just the right mindset.

Among other things, we will have our friend, the greatly experienced process leader Charlotta Rydholm (House of Sparks/.tobegin), moderating some exercises in which you will reflect on (and come up with) how you are going to make the absolute most out of your visit to The Conference.

Tickets and more information >>

What You'll Learn

  • Identifying any possible “pains” and “gains” that you might have prior to your visit to The Conference
  • How to make the most out of your visit according to your own particular set of motives and challenges
  • Networking with fellow attendees
2:00 pm - 4:00 pm

IBM's Sunshine Experience Jam: The result-sharing fika seminar

Join in on this fika to see the results and highlights from the IBM X & The Weather Company's "Sunshine Experience Jam"

More info / Register

IBM iX created a jam where they – together with the attendees – will address how AI and weather data can improve your organizational capability, customer experience and supply chain.

This fika will play back the highlights of ideas and discussions generated during the jam to showcase how weather, location and the physical environment can change customer behaviors, often in unexpected ways.

I understand that IBM may take group photos or perform live streaming during the event for promotional purposes.

3:00 pm - 5:30 pm

How to play around with the podcast format workshop

Try the art of podcasting with some of Swedish public radio's most celebrated producers.

Location: STPLN
Sold out! More info / Register

We are entering the golden age of sound.

More and more people listen to news, talk shows and documentaries as we move towards an increasingly voice-oriented tech scene. Podcasts have become the new darling of many time optimizers. Although it’s not a completely new format, the form of podcasts is ever-evolving.

P3, the Swedish Public Radio station, broadcasts shows for a young audience and make many of the biggest podcasts in Sweden. Join them for a workshop where you will get to try the art of podcasting with some of SR's most celebrated producers.

What You'll Learn

  • What you technically need to start a podcast
  • How to work with form and content
  • The fundamentals of a successful podcast
3:00 pm - 4:00 pm

Let's talk about stress seminar

What strategies are there for those who passionately burn for something but want to avoid suffering a burnout?

Location: TBD
Sold out! More info / Register

What strategies are there for those who passionately burn for something but want to avoid suffering a burnout?

As a leader, partner or colleague there are several ways to help create a more sustainable individual commitment and work environment. Sanna Lilie has written the book Brinntid (Burn time) about stress, burnout and gender inequality.

What can we learn from her experiences and apply to our professional life, company culture and work environment?

Join us for an open group discussion where Sanna will share her insights over some tasty fika and let's learn from each other.

This event is curated and organised by Game Habitat in collaboration with AddGender

3:30 pm - 6:00 pm

Expression by algorithm workshop

Get a hands-on experience of how algorithms can revolutionize the visual medium.

Location: TOPP
Sold out! More info / Register

Algorithms will revolutionize the visual medium.

In the intersection between art and computer science we find algorithms that drive chaos, colours and composition to generate truly personal, living experiences.

In this workshop, you’ll hear Marie and Emil from TOPP explain how they work together as artist and technologist to create art using algorithms. You’ll work hands-on with procedural content creation. No programming skills are required!

What You'll Learn

  • To see how algorithms are already part of your life
  • How to express dreamy, abstract ideas using exact, concrete rules
  • Affirmation that flair is nice, but intent is nicer
4:00 pm - 5:00 pm

Connected (but not distracted) in an addictive world seminar

Why is it that social media lures us to keep scrolling? And why does all the apps seem to be designed for addiction?

Location: Anima
Sold out! More info / Register

Why is it that social media lures us to keep scrolling? And why does all the apps seem to be designed for addiction?

During this seminar, our friends at Anima will tell us all about how and why they decided to counter these tendencies by designing a new type of wristwatch. Kronaby, as the watch is called, is explicitly made for “long term feel good” and aims to help users get control and focus on what really matters in life.

Come learn more about this initiative over a bite and some beers!

What You'll Learn

  • The importance of thinking BIG from the beginning
  • How to impact user behavior by your design
  • How to break screen addiction with the help of an accessory
5:00 pm - 6:00 pm

The Malmö on bike with Greater Copenhagen culture

Rent a bike, borrow one or bring your own, because we’re going pedalling around town.

Location: MJ'S
More info / Register

Come feel the wind in your hair and come see the city we’re proud off. Rent a bike, borrow one or bring your own, because we’re going to pedal around town like a true native.

Join us and Greater Copenhagen on a ride through Malmö and get a scent of how it feels to live in a city where everyone bikes everywhere to do everything. We’ll take you on a ride through beautiful parks, past modern architecture, to the city beach via falafel-stuffed streets, coffee gems and other Malmö musts. We might even point and show where our neighbours on the other side of the bridge are.

What You'll Learn

  • Malmö
  • Malmö
  • Malmö
6:30 pm - 8:30 pm

The Warmup Family Dinner @ Varvsstaden culture

A not-to-be-missed warmup dinner at a FANTASTIC hidden Malmö venue.

Location: Varvsstaden
Sold out! More info / Register

To kick The Conference off and to welcome our international guests, we cordially invite everybody that wants to come to a big family dinner.

The venue is a hidden Malmö treasure. It’s undoubtedly the best way to get into the whole conference groove. You’ll get to meet the speakers and hang out with the local community before the real deal kicks off the next day.

Anyone is welcome to register – The Conference participant or not. Participation is free, but seats are limited.

The event is hosted by Varvsstaden, supported by the Cross Motion project founded by the Interreg Baltic Sea region program and the food is sponsored by The City of Malmö.

What You'll Learn

  • Meet
  • Greet
  • Feast
8:00 pm - 12:00 am

The Bar at MJ'S culture

Sometimes you just want to unwind and meet with people in a more easy-going context, isn't it so?

Location: MJ'S
More info

The week of The Festival is packed with great events like masterclasses, seminars, workshops, parties and, of course, the big bad wolf of it all, The Conference. However, sometimes you just want to unwind and meet with people in a more easy-going context.

So, if you’re up for some form of company, or if you’re just in the mood for a couple of units of The Beer, we kindly suggest you swing by The Bar at MJ’s on Monday. It's an extraordinarily great place with many perks and quirks. Everyone’s invited, just pop by!

What You'll Learn

  • Relax
  • Reflect
  • Have fun!

Tuesday September 4

8:30 am - 9:00 am

Morning concert at Malmö Live curated by Plan B: Majken (SE) culture

A terrifically "trevlig" morning concert curated by Plan B.

More info / Register

“Mental health”, “spirituality” and “coming-of-age” are three central themes in Majken's songwriting.

Influenced by classical music and gospel, and driven by her sense of experimenting and a love for strong melodies, Majken creates her own haven of warped beauty and timelessness.

This morning, we’ll see Majken perform an unplugged, personal set with merely two voices and a guitar-pedalled harp – all encircled by the great acoustics of the Concert Hall.

What You'll Learn

  • Relaxation
9:00 am - 9:30 am

Tuesday Morning glory - Relax & Reload culture

Breath

Location: Infinite yoga
More info / Register

A profound guided relaxation in a sea of pillows and blankets at Infinite Yoga Malmö's premises.

A moment for you to receive total relaxation and let your body and brain have a break from the outside world. Come as you are, no special clothing or previous experience needed. The guided relaxation is led by Kristin, founder of Infinite Yoga Malmö.

What You'll Learn

  • Nothing
  • Nothing
  • Nothing
7:00 pm - 9:00 pm

Dine with new friends culture

Get to know new people over a scrumptious dinner at one of our favorite Malmö shacks!

Location: All over town
More info / Register

Take the opportunity to meet people you've never met before over a scrumptious dinner in Malmö.

We’ve reserved tables at a number of our favorite spots around town. Simply register and we’ll hook you up with great people. Then, when September’s here and the evening is approaching, we'll tell you which restaurant you should show up at and how to get there. We know it sounds a bit like Russian roulette, but we promise that there’s only great outcomes in this one.

For 350 SEK (incl. VAT) per person, the restaurants will put together a lovely multi-course dinner for you to enjoy. Please note that drinks aren't included in the price and that you pay up front.

What You'll Learn

  • Experience what some of Malmö's gastronomic masterminds have to offer
  • To have a good time with good people
8:00 pm - 1:00 am

The party with Above culture

The legitimately great The Conference 2018 party!

Location: Boulebar
More info / Register

Yes, people. It's the legitimately great The Conference 2018 party! This time in collaboration with our friends at Above!

This is your chance to dance and rub shoulders with all the great people and speakers you’ve met during the day. It’s what the conference pros refer to as the most important session of them all. And we wouldn’t necessarily disagree – because after all, we’re also of the belief that life’s about people (and the magic that occurs when you encourage them to spend time in each other’s company while some suave DJ spins the hell out of some carefully selected records).

Everyone’s welcome. The Conference participant or not. So bring your friends and join us at Boulebar Malmö for some boule, Pastis, food, DJs and an overall awesome hangout. If you’re attending The Conference, bring your badge and you’ll get a free drink!

What You'll Learn

  • Anecdotes from all over the world
  • The art of pétanque
  • To have some good old fun

Wednesday September 5

7:00 am - 7:45 am

Wakeup yoga culture

Start the day off with a morning yoga session to get you all zen after having danced away at The Party the night before.

Location: TBD
More info / Register

There's no such thing as too much dancing. Well, who are we to say...

Luckily, this morning yoga with Infinite Yoga Malmö will relax your muscles and get you all zen and focused for the second day of The Conference.

Infinite Yoga focus on the bigger picture of yoga. The classes combine yoga with philosophy and psychology, and offer the practitioners a chance to gain new insights and wisdom.

What You'll Learn

  • Sweat, baby
  • Sweat, baby
  • Zen is all
7:00 am - 7:45 am

Guerilla running with Måns culture

Start the second conference day off with a morning jog to get that dopamine refill and some bonus Malmö insights.

Location: Konsthallstorget
More info / Register

Did you see that? No, you didn’t. You didn’t because he – The Flash, the Malmö Guerilla Runners man, the marathon pro, The Måns – is simply too fast to catch.

Start the second conference day off with a morning jog (not a sprint) to get that dopamine refill after having danced the night away at The Party. Your guide, the wonderful Måns Renntun, is not only the poster boy of the region’s most sympathetic running club, he’s also a master of Malmö curiosities so prepare for some simultaneous sightseeing!

What You'll Learn

  • Sweat, baby
  • Sweat, baby
  • Exercise is good for you
8:00 pm - 12:00 am

A night at MJ’s culture

Come join us for a night of great fun and extra everything at MJ’s.

Location: MJ's
More info / Register

Come join us for a night of great fun at MJ’s this Wednesday.

Think: bar environment with extra everything. Extra potable drinks. Extra good vibes. Extra interesting people. Extra – well, as it were – everything.

This night features the indie/alternative rock band Hedda Hatar.

Wanna eat before the party? You can make your reservation at resturant@mjs.life. Mark your email with ”the conf”.

More info TBA.

What You'll Learn

  • Meet
  • Greet
  • Have a good time

Thursday September 6

7:30 am - 9:00 am

Breakfast with Women in Entrepreneurship seminar

Join the Women in Entrepreneurship community for a family-style breakfast.

Location: Djäkne Kaffebar
More info / Register

Join the Women in Entrepreneurship community for a family-style breakfast at Djäkne Kaffebar on September 6 for a chance to meet other driven and inspiring women interested in all things entrepreneurship.

On stage you’ll find Charlotta Falvin, an experienced leader and company builder that has previously served as the COO and Board Director of Axis Communications (sold to Canon for $2.8b). She will talk give a presentation on the topic of “Leadership”.

07.30 – Coffee and mingle 08.00 – Breakfast 08.15 – Talk on Leadership 09.00 – Event ends, but feel free to stay and mingle.

What You'll Learn

  • Stories from within a strong, female-friendly entrepreneurial community
  • Insights from an inspiring leader with many years of corporate experience
7:30 am - 10:30 am

Cod fishing culture

Join one of our local fishermen at an early cod fishing trip with a bunch of other enthusiastic early risers.

Location: The dock
More info / Register

Malmö by sea is fantastic. Fish is, for the most part, fantastic (there are admittedly a couple of ugly-ass varieties that only a mama fish could love). Thus, we thought it could be fun to kill two birds with one stone. Yes, you heard it right... The Conference is going cod fishing!

Join one of our local fishermen at an early cod fishing trip with a bunch of other enthusiastic early risers. Fishing gear will be provided, but remember to dress according to the weather at sea.

What You'll Learn

  • Sustainable fishing
  • Sea legs
  • To respect the sea and its inhabitants
9:00 am - 12:00 pm

From idea to pitch (in Swedish) workshop

How to go from an embryonic idea to actually pitching a program.

Location: SVT
Sold out! More info / Register

In this workshop, Paula Hultén and Lotta Unger, program developers at SVT Malmö, will give you examples on how one can go from an embryonic idea to actually pitching a program.

The focus lies mainly on media, but the techniques are applicable on many other forms of idea-driven work, too. The attendees will get to complete various tasks based on a given subject. No prior knowledge required.

(And please note that this workshop will be held in Swedish.)

What You'll Learn

  • How to take that great idea of yours and turn it into something more
  • How to develop ideas for both broadcasted and web-based forms of media
  • How to collaborate with strangers
9:30 am - 10:00 am

Thursday Morning glory - Relax & Reload culture

A great start of the day

Location: Infinite yoga
More info / Register

A profound guided relaxation in a sea of pillows and blankets at Infinite Yoga Malmö's premises.

A moment for you to receive total relaxation and let your body and brain have a break from the outside world. Come as you are, no special clothing or previous experience needed. The guided relaxation is led by Kristin, founder of Infinite Yoga Malmö.

What You'll Learn

  • Nothing
  • Nothing
  • Nothing
10:00 am - 12:00 pm

Make meaning at THE HUS pop-up pt2 workshop

THE HUS.institute from Liechtenstein welcome you to their pop-up in Malmö

Location: TBD
More info / Register

Rudi & Christopher of THE HUS.institute from Liechtenstein will bring their brilliant colleagues and welcome you to THE HUS pop-up in Malmö. In a various of sessions we will explore, talk and analyze societal and economic transformation by the means of blockchain technology in combination with circular economy principles.

Rudi Hilti, co-founder of THE HUS.institute introduces the Principality of Liechtenstein as a trailblazer in digital transformation with a special focus on the blockchain economy.

The German futurist and serial entrepreneur Christopher Peterka pushes for a radical open dialogue about change and innovation culture within organisations and society as a whole as he believes that the world is moving towards a digital feudalism quickly. Tap into his provocation.

Together with Anne-Katrin Ahrens (artist and designer from Berlin) you can distill your own questions before The Conference and go back to them afterwards. Find out what you have learned and how it adds to your vision.

Also meet the Holochain team

THE HUS pop-up is a series of two events, starting on Monday September 3 and continuing on Thursday September 6.

10:00 am - 1:00 pm

Ustwo Hangover Brunch seminar

A joyous hangover brunch filled with great people, food, drinks and an interactive challenge.

Location: Ustwo
More info / Register

Pancakes and chit-chat about XR? Smoothies and collaboration with new friends?

Welcome to ustwo, the digital product studio that once again open their doors for a joyous hangover brunch filled with great people, food, drinks, big thoughts and recreational activities. While offering a post-conference oasis, there will still be a little work involved to keep you on your toes. At the brunch, you will join in on an interactive challenge, exploring and learning new territories while cooperating with new friends guided by the ustwo Coach Team.

What You'll Learn

  • How to collaborate with strangers
  • Unexpected collaborative solutions to the challenges of today
12:00 pm - 1:00 pm

BLACK BOX DISKO LUNCH culture

Xpress yourself before you wreck yourself.

Location: TBD
More info / Register

Here you’ll get a chance to shake loose of all your troubles and worries as "Xpress Yourself!" are back for another year of their sweaty, funky lunch disco.

It’s all set in a suave, dark venue with booming bass music spun by none other than club veteran Clara Stjärna.

Clara Stjärna has been playing records and arranging clubs since 2003. She makes music under the moniker Cecilia Bruun Hansen together with Chicago House-producer Amir Alexander. For her set at The Festival, she’ll bring an eclectic mix of house, techno, disco, dancehall, azonto and jungle – as well as the town’s largest soap-bubble machine.

What You'll Learn

  • Dancing is fun
  • Dancing is good
  • Dancing is healthy
2:00 pm - 3:00 pm

The Trust Machine seminar

How can we make use of AI and decentralized solutions to build trust and strengthen interpersonal relations?

More info / Register

There’s a general concern that technological advancements might threaten our privacy. How can we make use of AI and decentralized solutions to build trust and strengthen interpersonal relations?

During this seminar, we’ll be diving head-first into this subject by looking at KAi Studio’s work with “The Trust Machine”, an AI-based service and multidisciplinary research project about trust.

The Trust Machine is implemented within the framework of KAi Labs, an arena for contemporary analysis and communicative discourse/method development. Behind KAi Labs is KAi Studios, a network of creators, psychologists, developers and strategists, based in Malmö, Gothenburg and Stockholm.

What You'll Learn

  • To view trust as a necessary component in a functioning network-based sharing economy (from a technological, psychological and philosophical perspective)
  • How KAi explores, defines and quantifies the central values that constitutes interrelational trust
  • How integrity and trust can be a driving factor behind successful disruptive innovations like Blockchain
2:00 pm - 4:00 pm

Make empathy your superpower workshop

Explore methods and tools that you can use to gain a deeper understanding of the people for whom you are designing.

Location: Zenit Design
Sold out! More info / Register

Empathy is at the heart of the design process. Using a curious mindset and immersing yourself in the user’s experience is a great way to uncover deep needs and insights.

In this workshop, you will practice your empathic skills in an interactive session together with the design agency Zenit Design. This will help you explore methods and tools that you can use to gain a deeper understanding of the people for whom you are designing. We will awaken our senses and together practise our ability to see the world through someone else’s eyes.

The facilitators of this workshop will be Rolf van de Boel, Service Design Lead, and Louisa Szücs Johansson, Senior Service Designer.

What You'll Learn

  • A human-centered approach to problem-solving and innovation
  • Useful methods and tools to better understand user/customer needs and behavior
  • How to translate user needs into opportunities for new services and experiences
3:00 pm - 5:30 pm

Crafting worlds seminar

How games, films and other media craft imaginative and vivid worlds for audiences all over the world.

Location: TBD
More info / Register

For decades the game and film industry in Sweden have been crafting imaginative and vivid worlds for audiences all over the world. Now it’s time for them to meet.

Welcome to the second edition of Crafting Worlds!

Crafting Worlds is an event where world builders from film, games and other media meet to be inspired and learn from each other.

Following the success of its first edition in December 2017, Crafting Worlds will host an afternoon session during The Festival with guest speakers from both Film and the Games Industry talking about narrative and how to create worlds and franchises that span across different media.

Guests speakers: TBA

Made possible by:

Game Habitat Southern Sweden Film i Skåne (FiSk) Tarsier Studios Southern Sweden Film Producers Association Boost HBG Region Skånes Kulturnämnd

The event is supported by the Cross Motion project by the Interreg Baltic Sea region program.

3:00 pm - 4:00 pm

Redesigning public behaviour with inUse – the results of the live design challenge seminar

Could we make Malmö a better place by shaping how people behave?

Location: inUse
More info / Register

Could we make Malmö a better place by shaping how people behave? What if there was less littering in your favourite park, or if it was possible to pass that zebra crossing without getting yourself killed by a speeding bicycle?

At the start of the week (Monday Sept 3), we will select a problem spot in Malmö that has been submitted by the community. A team at inUse will then spend a couple of days conducting research and prototyping design interventions for the spot in question.

In this session, inUse share their design process for designing for behaviour in public spaces, as well as the results and insights from the week's live design challenge.

Learn more about how to design spaces for humans with inUse

What You'll Learn

  • Methods for conducting user research, beyond the user interface.
  • Design patterns for shaping human behaviour in public spaces.
  • Fresh insights from the week’s design challenge.
3:00 pm - 6:00 pm

How to decentralize innovation in your organisation with Futency + House of Sparks workshop

Location: Futency
Sold out! More info / Register

Come join us for a talk about how to decentralize innovation followed by a sprint where participants come up with ideas and prototypes through sparks.

Come join us for a talk about how to decentralize innovation followed by a sprint where participants come up with ideas and prototypes through Sparks.

House of Sparks is the facilitators of the day. Their methodology is based on a facilitative, interdisciplinary and action-driven approach, called Sparks. They support you in mastering a culture where discovering, uncovering and applying new ideas is key. The focus lies in decentralizing innovation and unleashing the power of creativity within the organisation. Together, ideas spark into action.

What You'll Learn

  • Explore new opportunities to a topic through a tailored and facilitated Ideation process
  • Experience how decentralised innovation let you move at speed and gain insight on how design thinking work in practice
4:00 pm - 5:00 pm

Guided tour at Media Evolution City (Thursday edition) culture

Guided tour of the Media Industries centre for innovation and development.

More info / Register

Come join a guided tour at Media Evolution City!

We will guide you through the house and tell the story of the community of Media Evolution and The Conference.

5:00 pm - 6:00 pm

skinny dipping culture

Let's take a dip in the sea down by the idyllic cold bathing house. With or without clothes, your choice!

More info / Register

Come take a dip in the sea down by the idyllic cold baths at Ribersborg. With or without clothes – it’s up to you!

Yep, you heard us. Skinny Dipping at Ribersborgs Kallbadhus is a veritable The Conference tradition. To begin with, it's one of our absolute favorite spots in Malmö. Summer, fall, winter and spring – it doesn’t really matter. The people of Malmö enjoy a good swim and a sweaty sauna session all year round. It something we do together, to relax, either naked or in our bathing suits. (The former is recommended but optional.)

The entrance fee at Ribersborgs Kallbadhus is 70 SEK

What You'll Learn

  • We’re all alike
  • New perspectives
5:00 pm - 8:00 pm

Unlocking everyone’s technological potential workshop

Location: Edument
More info / Register

The ‘80s was a magical decade. This thing called “personal computers” had just made it into the mainstream and many households had one.

By today's standards, these were extremely rudimentary devices. But, by extension, they were also very approachable. An aspiring developer could look at them and think "I can do that". And the tools – mostly BASIC – were there to make it a reality. But then… something happened.

In this workshop, Edument – who see it as their duty as technologists to make software creation easy, approachable and fun – will show a large number of new, beginner-friendly programming environments and let people try them out.

What You'll Learn

  • How to program a computer as a non-expert
  • How to have fun with software creation
  • That “basic” and “beginner-friendly” doesn’t necessarily rule out great end results
5:00 pm - 7:00 pm

AI Design Sprint workshop

Sold out! More info / Register

Hosted by the human-centered AI consultancy 33A, this two-hour AI-Design Sprint will help you identify AI opportunities in the fashion industry.

The process is originally borrowed from Google Ventures and let’s you work in a fast-paced manner together with other, interesting people like yourself.

You'll start with creating a persona, identify the persona's most important need, match this need with individual AI technology using our AI Card Deck, test your AI solution with real users, and present your improved AI solution. Overall, you will work with a sophisticated AI-Design Sprint Canvas that guides you through the entire process. It’s a great introduction to both artificial intelligence and the usefulness of the design sprint method. No AI, technology or design background needed.

What You'll Learn

  • How to make practical use of AI technology without knowing much about AI
  • How to work with AI-Design Sprint
  • To collaborate with other people
7:00 pm - 9:00 pm

So&Such presents: ”Pass The AUX” + Beat Talk culture

So&Such presents a new edition of their recognized concept ”Pass The AUX”.

Location: Inkonst
More info / Register

The Malmö-based beat collective So&Such presents a new edition of their celebrated concept ”Pass The AUX” – creating a new platform for upcoming producers to highlight, discuss or just vibe with new unreleased ideas.

”Pass The AUX” will be followed by an interesting panel discussion regarding the opportunities and boundaries of being a music producer, a music collective or any other part of the complicated music field in this day.

More info TBA, stay tuned!

Friday September 7

8:00 am - 9:00 am

Breakfast lecture with CreativeMornings: “Chaos” seminar

Location: Nordic Art Agency
Sold out! More info / Register

CreativeMornings Malmö is a monthly breakfast lecture series for creatives in Malmö. The events are always for free, includes a 20 minute talk and some munchable fika.

The topic for this The Festival edition of CreativeMorning is CHAOS, and the speaker of the day is Victoria Palm (lecturer and founder of OAS by Off The Work AB). She will share her knowledge about digital habits, how we can create a conscious screen time and what really happens with your mind, time and relationships when you choose recovery - not chaos.

8:00 am - 9:30 am

World’s Best Morning with Arbetsförmedlingen seminar

Breakfast seminar with Arbetsförmedlingen.

More info / Register

We love Fridays. And breakfast. And our community. Combine the three of them and you get the “World's Best Morning”.

This particular morning is hosted by our friends at the Swedish employment bureau, Arbetsförmedlingen.

More information to be announced.

9:30 am - 12:00 pm

Ustwo master class – Getting real at work seminar

Step up your feedback game, dump assumptions and build better teams.

Location: ustwo
More info / Register

Tired of assumption games, hidden structures and unclear feedback? How can we work better together? How do we get more inclusive and collaborative? What causes tension and what can be done to reduce it?

ustwo welcomes you to a crash course in team dynamics, feedback, tools and strategies to set people up for success. It’s not a secret unicorn recipe, it’s all well researched and proven to work for real. We share what we believe is the most important: To acknowledge what’s going on and actually care. How to get real and how to be humble.

What You'll Learn

  • How set people up to be their real, best selves at work.
  • Tools and methods for giving and receiving better feedback
  • Team dynamics and how to be self aware in a constructive way.
10:00 am - 11:30 am

SVT’s Pressklubb (in Swedish) workshop

Explore the slippery slope of ethics in program making. You be the judge!

Location: SVT
More info / Register

What code of ethics should the Swedish national television broadcasters follow, and when should they be penalized by the Inspection Board for Radio and TV?

Join in on this workshop to explore various examples of when SVT Malmö’s programs have been up for review, then decide what your verdict would have been.

Program directors Petter Bragée and Micael Lekberg will guide you through a selection of programs that – for some reason or another – have been reported to the Inspection Board. What follows is a highly relevant discussion on program content, publicist dilemmas, conflicts of interest, unbiasedness, objectivity and broadcasting.

Please note that this workshop will be held in Swedish.

What You'll Learn

  • Some general information about the Swedish code of ethics for journalism/media
  • Where the gray-zones are
  • What SVT’s stance is in regards to these matters
10:00 am - 11:00 am

Leading teams in the digital age seminar

Hyper Island will introduce you to principles and simple methods you can use to build happier and more effective teams.

Sold out! More info / Register

This interactive session is a crash course in team development for the messy modern world.

Too many leaders and organizations rely on outdated approaches to leadership, some of which are as ancient as the factory floors they were designed for. Instead of clinging onto to these archaic ways of working, we need a new playbook for the complex, uncertain and fast-changing digital landscape of today.

In this session Hyper Island will give an introduction to principles and simple methods you can use to build happier and more effective teams. Get inspiration for new ways of thinking and working, reflect on how your team is functioning and identify specific areas where you and your team can improve.

What You'll Learn

  • How to look more clearly on teamwork and modern leadership
  • New methods to apply as a manager/informal leader
  • How to boost your team’s effectivity
11:00 am - 12:00 pm

HiQ Masterclass: The Agile Mindset seminar

Location: HiQ
More info / Register

Does waterfall even exist today? What’s the differences? The pros, the cons? How does it work? And how do you adapt to it?

As the world now is changing in a more rapid past each passing day with a steady stream of new features in products not to mention entirely new products and to keep a steady past with the change we want to introduce you to the world of Agile. We are going to discuss benefits between waterfall based projects and Agile based projects. What is required from the organisations to be able to adapt to the ever changing world? There’s a ton of questions, and a lot of answers. HiQs Agile Coach, Thomas West tells his story and views on the Agile Mindset.

11:30 am - 1:30 pm

Tech & Ethics Talks seminar

Join The Ground to explore where, and what happens when people and technology meet.

Location: The Ground
Sold out! More info / Register

Where, exactly, do people and technology meet? And more importantly: what happens when they do?

The Ground presents their celebrated Tech & Ethics Talks, a monthly talk series aimed about the implications and consequences of tech’s relation to ethics. The idea is to encourage individuals and companies to think more about their roles – not only within business ecosystems, but in society as a well. The Ground wants people to reflect upon how their products might affect customers and larger social processes, particularly with regards to long-term consequences.

Lunch from Susanna Bill is included.

What You'll Learn

  • Quite a lot about how tech and ethics are intertwined
  • To reflect on your relation to new technology
12:00 pm - 1:30 pm

FILM + LUNCH with IFEMA and Latinamerika i Fokus culture

Rest your eyes on a carefully selected movie during the lunch hours, why dontcha?

More info / Register

Rest your eyes on two carefully selected short films during the lunch hour, why dontcha?

Together with our friends at IFEMA and Latinamerika i fokus, we’re going to show María Álvarez documentary Las Cinéphilas.

About the film: A tribute to all women around the world who goes watching movies, reading about movies, raising filmmakers. All the amazing female film lovers around the world and here at home with us.

Maria Álvarez documentary follows six older women in Argentina, Uruguay and Spain. They spend most of their afternoons at the cinema, a central spot in their lives. For them, films are not only a support, but also a save and recurrent event in the days that go by. Like a drop of water, fiction slaps their lives, leaving a trace on their memory. Maria Álvarez has made a sensitive and bittersweet documentary and wonderful homage to film festivals and also to the cinema as the university of life and the women in it.

Las Cinéphilas Director: María Álvarez Country: Argentina Year: 2017 Runtime: 75 minutes Language: Spanish Subtitles: English

You can either bring you own lunch box or buy lunch at the restaurant at Media Evolution City

12:00 pm - 1:00 pm

Desire - Architecture for our future habitats culture

Guided tour of the exhibition DESIRE.

Location: Form/Design Center
More info / Register

The exhibition DESIRE is initiated and curated by the project "Swedish Architects at Form/Design Center", that aims to strengthen the architecture of southern Sweden.

30 architectural offices, representatives from the public sector and universities discuss through models, films and books, themes that are important for our future architecture.

Come join a guided tour at Form/Design Center. Your guide will take you through the exhibition "Desire" and there will be lunch!

What You'll Learn

  • Learn more about ideas and challenges of our future architectures, landscapes and cities
  • Discuss and view architectural design from several perspectives
12:00 pm - 1:30 pm

Lunch and Game of Threats™ with PwC workshop

Come try out a digital game designed to simulate the speed and complexity of an actual cyber breach.

Location: PwC
More info / Register

Come join this session of Game of Threats, a digital game designed to simulate the speed and complexity of an actual cyber breach.

The solution integrates elements of gamification and game theory to provide an interactive experience where one team tries to defend itself from a believable cyber threat. During the course of the game, a healthy lunch will also be served to the players between the sessions.

The game forces players to make choices about how to attack (if playing the threat actor) and defend (if playing the hypothetical company at breach) with limited information and to balance investment in capability and responding to the other teams’ actions and plans. PwC moderators will facilitate a direct dialogue with clients about their choices during the game, as well as providing on the spot feedback about strategy and decision-making. This approach elevates the impact of Client investments in cybersecurity awareness through real-time feedback on their selected actions, and a discussion about alternate responses and their potential outcomes.

What You'll Learn

  • Learn lessons about your organisation’s ability to respond to a cyber attack
  • Learn key cyber security trends and terminology
  • Spark a leadership discussion about your cybersecurity readiness
1:30 pm - 3:30 pm

Co-creation beyond sticky notes workshop

Learn about tools and methods that can help you work closely with clients to reach new levels of innovation

Sold out! More info / Register

Daresay invites you to a masterclass where you'll get tools and methods to use co-creation to transform the way you work. Co-creation can help you spark innovation, from conversation to concept and beyond.

Don't get us wrong, we love sticky notes. But how many times have you been in a workshop or meeting where your brightest ideas ended up on sticky notes or whiteboards, and simply just... stayed there?

With the right approach, including structured workshops with a range of participants, and a powerful toolkit, co-creation can help you build creativity and collaboration every step of the way, over the long term. And when everyone is together from the start, you can hit fewer roadblocks when time is come to convince the decision makers.

In this workshop, we'll walk you through some tools and methods that can help you work closely with clients and stakeholders to reach new levels of innovation, from products and services to business models and entire industries. You'll go home with things you can try with your team or your clients right away.

What You'll Learn

  • How to make more of your co-creation sessions
  • How simple tools and methods can boost your level of creativity
  • How both your team and your clients can benefit from you being more aware of what actually constitutes great co-creation
2:00 pm - 4:00 pm

Tackle Complexity - Service design as a toolbox for clients and professionals seminar

How can service design be used as a framework with tools to tackle complexity?

Location: Jayway
More info / Register

Most welcome to a seminar about the exciting opportunities of service design. For many people, User Experience Design (UX Design) is a rather known field as it is often used when designing things like digital screen interfaces. Service Design, on the other hand, is often non-tangible by nature.

In this seminar Service Design Network Skåne want to discuss how service design can be used as a framework with tools to tackle complexity. Both when it comes to the actual execution of a project but also in bridging the gap between stakeholder perspectives when working together to create value.

The Service Design Network (SDN) is the platform to connect you with like-minded passionate service designers from companies, agencies and universities, and with curious innovators who embrace and apply this approach for the better of their organisations and for people.

What You'll Learn

  • What service design it and how it works
  • Some examples of service design from real life
  • The difference between service design and UX design
2:00 pm - 5:00 pm

K320 – 20 years of experience-based research with, by and for Malmö seminar

Listen to scholars and lecturers from the faculty of art, culture and communication at Malmö University

Location: All over town
More info / Register

K3 (the faculty of art, culture and communication at Malmö University) are celebrating their 20-year anniversary with a sprawl of scholars and lecturers taking their respective work out into the city. This is chiefly to open up a dialogue with the people in Malmö about what is currently going on at K3, and also to show what a consistently strong bond K3 and the city of Malmö has had over the years.

At 2 pm K3 will arrange a guided tour that takes you through the various stations. The tour departs from Form/Design Center and lasts 2,5 hours. Included is a showcase of the following:

Susan Kozel, professor of interaction design and phenomonelogy, will show you her work with performance art and AR at the Form/Design Center.

Maria Hellström Reimer, professor of moving images, and Gunnel Petterson, lecturer in moving images, will host a discussion on “Constructive Utopias” at Fiskehamnsgatan (outside Malmö Live).

Staffan Schmidt, lecturer in art and design, and Sara Gottschalk, teacher in product design, will host a workshop called “Is this sustainable?” at Fiskehamnsgatan (outside Malmö Live)

Pille Pruulmaan Vengerfeldt, professor of media and communication, and Jakob Svensson, associate professor of media and communication, will host a workshop called “What does media do to us and what do we do to media?” on the sun deck outside of SVT.

Magnus Nilsson, assistant dean and professor of literary studies, will host a mini-lecture called “Gösta Larsson: the nation, the city, class and literature” on Einar Hansens esplanad 31.

What You'll Learn

  • To see some real-life applied examples of the relationship between Malmö University and the city of Malmö
  • To deeper understand how a faculty like K3 can affect, analyze and challenge the city it’s located in
4:00 pm - 5:00 pm

Your product is a story seminar

Learn how to look more deeply at the “story” experience of your product.

Sold out! More info / Register

Everybody loves microcopy. Now that everyone agrees on content being a key part of any product, what do you actually do about it? Who does it, where is the framework around it, and when does it simply become UX?

Daresay Digital invites you to a interactive seminar that helps you go beyond the buttons and look more deeply at the “story” experience of your product.

Knowing what to write on a button is important, but too often, you get to the button and you realize that for the user to know what to do, you needed to tell them something three pages ago. In this workshop, you will learn how to get started thinking about the content in your products and build it into your process (this is the hardest part!), from concept development to the final “buy” buttons. And you'll get some actionable copy skills you can use, whether you're a professional writer or not.

This workshop is for designers, developers, writers, and anyone who wants to put better words into the world.

What You'll Learn

  • How to maximize your microcopy
  • To heighten your awareness about the importance of really guiding your customer/visitor through your content
  • Handy copywriting tricks
4:00 pm - 8:00 pm

The AW culture

After work cozyness at Media Evolution City

More info / Register

Before we go to Far i Hatten to celebrate the evanescence of things in general (and the end of The Festival more specifically) later on at night, we thought it’d be rude not to have you lot over for a some unconditional after work cozyness at Media Evolution City, aka our very own HQ.

There’ll be all sorts of bevs, something to chew on and a sequence of suave songs playing from behind the DJ decks.

DJ lineup and more info TBA.

What You'll Learn

  • Chitchat
  • That it’s awfully difficult when your mind is telling you no while your body is telling you yes (in regards to dancing this early in the afternoon, that is)
  • To get a sneak peek of our home turf
8:00 pm - 2:00 am

The closing party at Far i Hatten culture

It’s time to wrap things up

Location: Far i Hatten
More info

Sadly, it’s time to wrap things up. And what better way to do this than with a final fête together with all our friends from near and afar?

We’ll meet up and dance the night away at the charmingly chic Far i Hatten (while we simultaneously swear to each other that we 100% must link up at next year’s The Conference).

DJ lineup and more info TBA.

What You'll Learn

  • That, as a certain Furtado once taught us, all good things come to an end
  • To let loose with both strangers and like-minded people in one of Malmö’s gemmiest gems
  • Some supposedly new dance moves
the conf box image